Regarding the deeply rooted apathy that many students exhibit, my observation, and that of those with whom I have consulted in writing this article, is that it is an offshoot of a sense of self-entitlement. Most students have yet to experience any political upheaval or economic hardship for themselves. The wave of relatively steady economic growth in Canada, and the consumer culture that accompanies it, results in a dangerous combination of political complacency and consumer insatiability. Coupled with the demolishment of the welfare state, the resulting competitive individualism produces a sense of hostility expressed as self-entitlement, which has had a potent demobilizing effect across campuses nationwide.